El Clasificado

Martha de la Torre, Co-Founder & CEO

Norwalk, CA

2022

El Clasificado supports hundreds of Hispanic-owned micro-businesses and connects them with their audience of 20M+ readers

Martha and her team at El Clasificado use Ad Manager not only for their business, but also to help fuel growth for small businesses in their community. We think of our ad revenue from Ad Manager as our ‘Angel Investor,’” Martha says; “it’s money that helps us do things we normally wouldn’t be able to do, like training our employees and creating our El Clasificado (EC) Stimulus Opportunity.” The EC Simulus Opportunity became a key initiative to help El Clasificado and their community of merchants get through the pandemic.

Martha shares how El Clasificado has grown and supports their small business customers.

What started out as a Spanish classifieds print company in the Los Angeles area, has blossomed into an online marketplace to help people find jobs, services, and places to live. "People shouldn't have to pay to find a job," says Martha. "So that was the idea I had for El Clasificado, something with classifieds of jobs and services that people can pick up for free."

“We’ve heard thousands of stories from small businesses who were on the verge of closing but because of advertising through El Clasificado they were able to generate enough business to not just survive but grow.”

About the Publisher

Martha de la Torre is the CEO of El Clasificado, the flagship brand of the parent company EC Hispanic Media. Founded originally as a weekly Spanish-language classified publication with her husband, Joe Badame, ElClasificado.com is now the largest Spanish language classified marketplace in the United States.