Maple Tech International

As an engineer in the Houston area, Huiming had some free time after work and wanted to fill it with a hobby. “I knew I wanted to build something but didn’t know what,” he says. “So, out of curiosity, I went onto Google Trends and Google Ads Keyword Planner to see what other people were searching for.” At the time, in 2008, many people were searching for tools online to help them do practical things in their daily lives. “I looked through the list of top searches and saw massive interest in calculations and conversions. At the same time, I could barely find any well-built calculation and conversion websites. I thought to myself ‘I could build that’ - so I did. And that’s how Maple Tech International was started.”

Huiming built and launched his flagship sites calculator.net, unitconverters.net, and usbanklocations.com with a focus on making them accurate, thoughtful, easy to use and free to access.

As traffic to the sites grew, Huiming realized he had a potential business opportunity on his hands. “I was seeing tremendous growth in visits and got to a place where the sites had a strong user experience, so I decided I was in a good position to start monetizing the sites with ads.” After trying several ad platforms, Huiming switched to Google AdSense and Google Ad Manager, and started to see 20-30% increases in ad revenue each year. “After a few years,’ he says, “the ad revenue from Ad Manager and AdSense was higher than my salary, so I decided to quit my day job to work on the sites full time.”

With more time to dedicate to Maple Tech’s websites, Huiming decided to expand to new areas and hired two employees with diverse expertise to help make it happen. “We kept looking for ways we could help people online,” he recalls, “and one big area people were searching for was help finding local banks. Bank location data is in government databases that can be difficult to navigate, so we cleaned up the inputs and made a simple user interface on usbanklocations.com to help people find the right bank for them.”

Huiming and his team take pride in their ability to help people get the information they need quickly, easily and at no cost. “Ad revenue is our main source of income for the business. We use that revenue to keep investing in our sites to improve the experience and capabilities, pay our team’s salaries, and build new tools online. Ads are a way for us to sustain and grow our business while also keeping access to all of our tools 100% free.”