My Code

Parker Morse, Founder & CEO, Damian Benders, General Manager BCode

Santa Monica, CA

2022

Celebrating diversity and increasing representation in advertising

My Code is a digital media and marketing platform that helps publishers earn money through ad revenue. My Code represents five core communities: H Code (Hispanic), B Code (Black), A Code (Asian-American Pacific Islander), Pride Code (LGBTQ+), and W Code (Women). My Code is passionate about helping publishers represent their communities and tell their stories.

Parker and Damian share how My Code started and expanded to five core communities.

Empowering publishers to serve their communities

My Code believes that everyone deserves to see themselves represented in the media. Their team is dedicated to the empowerment of diverse groups and specializes in connecting advertisers with underrepresented communities. They currently support publishers in the Hispanic, Black, Asian-American Pacific Islander, LGBTQ+, and female communities. Their team is passionate about helping publishers share relevant and engaging content with their audiences. And ensuring that those publishers have thriving businesses.

“Having a partner like Google allows us to make as much money as possible for our publishers to represent their community and tell the stories of their community.”

About the Publisher

My Code was originally founded as H Code in 2015 as a Hispanic-focused digital media company and has evolved into a leader in multicultural marketing. My Code has ranked on the Inc. 5000 for the last two years as a result of consistent and exponential growth.